Solemn opening ceremony of the KASTAMONU plant

Customer: Kastamonu Integrated Wood Industry Кастамону Интегрейтед Вуд Индастри

Kastamonu Integrated Wood Industry, LLC is a joint Russian-Turkish wood processing company that is a resident of the Alabuga Special Economic Zone (Tatarstan, Yelabuga).

The company is part of the Turkish Kastamonu Entegre corporation which is one of the world's largest manufacturers of wood panels in the sector. The company manufactures uncoated chipboard and melamine-coated chipboard (Yongapan, YONGALAM, Teknopan, Teknolam), uncoated MDF and melamine-coated MDF (Medepan, Medela), laminate (Floorpan, Artfloor), baseboards, door panels (Doorpan) and other accessories products.

Date: September 24, 2014  

Location: Alabuga Special Economic Zone 

Project: Solemn opening ceremony of the "KASTAMONU" factory 

Tasks: 

  • Selection of contractors
  • Technical support for the project
  • Decorating the site
  • Arranging for transfer
  • Organizing the opening ceremony
  • Organizing the entertainment program
  • Organizing and decorating the catering area
  • Keeping records

Solution:

The event was held in the Alabuga Special Economic Zone on the 24th of September, 2014. The solemn start-up ceremony was attended by President of the Republic of Tatarstan Rustam Minnikhanov and Minister of Forestry and Water Resources of the Republic of Turkey Versel Eroglu, President of the Hayat Holding Ahmet Yahya Kygyly, Prime Minister Ildar Khalikov , Deputy Minister of Industry and Trade of the Russian Federation Georgy Kalamanov.

The dignified guests cut the symbolic ribbon which marked the launch of the new company and then they toured the plant.

A protocol photo shoot of the President of the Republic of Tatarstan was organized as part of the event. A press point for journalists as well as an entertainment program featuring performers from Tatarstan were arranged as well.

Outcome:

The outcome of the opening ceremony of the KASTAMONU Plant was more than 30 publications emerging on the brand posted by mass media. As part of the organization of this PR-event, Apriori developed the concept of the ceremony, arranged for a catering zone and press point whilst complying complied with all the requirements of the Protocol Service of the Presidential Administration of the Republic of Tatarstan.


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